Clicks are not customers
Your fictional campaign gets attention, but few visitors buy. Sales wants volume and operations is worried about returns.
Your mission: Find useful demand while protecting customer trust and delivery capacity.
What this CMO game helps you practise
Separate attracting attention from understanding why a customer buys.
Play five decisions, keep a completed run and replay another path. Compare your choices, explain the evidence and download your reflection. Allow 10 to 15 minutes per run.
All numbers are fictional. Cash changes are net receipts and payments. Other meters are illustrative game points, not measured business forecasts. A negative cash balance is an unfunded gap.
Choose the next experiment
You have room for one campaign decision before the launch meeting.
Inspect the evidence before deciding
Extra advertising costs $6,000. Five customer interviews and a page test cost $2,000. Neither guarantees sales.
Consequences are visible so you can compare tradeoffs. Choices take effect immediately. You can undo a move.
Play together
For students, families and curious adults. Try guided play first, with an adult explaining unfamiliar terms. Pause before each choice and write a prediction. Assign finance, marketing and operations perspectives, then swap roles on a replay. Allow about 10 to 15 minutes plus discussion.
Terms: Cash is money available now. Capacity is room to deliver work. A deposit brings cash and an obligation. A customer invoice is money owed, which may not yet be available to spend.
Scenario edition: September 8, 2026. This is an authored educational model with fixed consequences and no randomness. It simplifies taxes, timing, contracts and human behavior. It is not personalized financial or professional advice. Nothing is saved automatically. A kept comparison stays only in this tab; refresh or close it to clear both runs. Download or print before leaving to keep your review. Downloads include your reflection, so use fictional details. A downloaded text review is a readable record, not a file you can reopen as a game.